We know it as a ‘light bulb moment’. That moment of clarity and insight when a frenzy of neurons give birth to an idea...
Every night during Vivid from May 24 to June 10, Solstice Lamp, a University of Sydney and Amplify Festival collaboration, will amplify the proverbial light bulb to the scale of a skyscraper in an interactive lazer, dance and sonic spectacle unlike anything Sydney has ever experienced.
Amplify Festival is for business innovation. The Solstice Lamp is for play. Common knowledge defines work and play as natural opposites but Amplify Festival prefers edge-thinking: play is the catalyst for turning new information into new ideas.
In conventional business environments we sit, fastened to a desk, for the most part in silence, our fingers traipsing the keyboard the most active part of our body. Research tells us that that our ideas centre, our brain, needs more than this.
Visual stimulation, movement and music activate the brain. To that end, the Solstice Lamp delights, inspires and rejuvenates us by engaging the whole body. As people move through the AMP forecourt, sensors will activate a generative musical score and puddles of blue light will respond to the way those people move. And just as the nature of an idea changes when we collaborate, the nature of the light and music will change as people come together and group dynamics form.
These shape-shifting puddles of blue light don’t stay grounded for long. At any given moment the puddles will burst into a kaleidoscope of colour and reconfigure into the Amplify Festival 2013 mascot, the infinitely transformational origami crane. The folding crane will take flight up the AMP tower and into the night sky for on-lookers from all around Circular Quay to see. Digital Pulse, a creative partner, generated the visual expression of origami cranes for the façade.
Amplify Festival’s collaboration with The University of Sydney Faculty of Architecture, Design and Planning and the Conservatorium of Music and is not the only bridge between the world of business and academia in this year’s program. Bright Sparks is an event that brings the leading edge of Australian research and development to the business community by transforming 16 PhD researchers into storytellers and comedians for a night of rapid-fire pitching. Read more here.